Direct Marketing

- Definitions


A) The definition of the Direct Marketing Association


Interactive system: individual relationship between the seller and the customer / prospect. For there to be interaction must be two-way exchange between the sender and the receiver of the message. The customer as the company may initiate the contact. Experts have found that the combination of media is often effective to obtain a measurable response.


B) Definitions


To inform, to act, react and promote a positive attitude on the part of the client or prospect towards the organization.
Direct marketing helps maintain long-term personal and based on the information stored in a database business relationship.


II - direct marketing, sales promotion and advertising


Traditional advertising: Set techniques to develop a brand image and push the consumer to the product by changing its attitude in order to lead to purchase behavior.

Sales promotion: All techniques to push the product to the consumer by increasing occasionally the interest of an identified public.

Direct Marketing is seeking an immediate response from the prospect or customer and increases retention.


III - Emergence of direct marketing

A) Brief History

This section is used to describe and understand what are the origins of direct marketing and what tools or methods were the precursors to this technique. Several striking examples have emerged in the 18th and 20th century, to illustrate this history.

B) Direct Marketing and VPC


All the benefits of a policy of direct marketing in a company resulting from a control techniques widely used in VPC as Client Portfolio Management, evaluation of each action, or the obsession of service.


C) The factors for the development of direct marketing


- In the new consumer: Need consumer information, consumer responsiveness to direct marketing ...

- Decreasing the average advertising effectiveness because: The proliferation of tenders, the advertising clutter ...

- In the new marketing policy makers: Primacy of short-term goals, development strategies "niche" ...

- The development of retention strategies that allow: To keep a customer, product differentiation through service, to escape the constraints of the retail ...

- The technological advances that make possible: Exploitation of megabases of data, the development of new techniques ...


IV - The objectives of this type of marketing


A) Information


The use of direct marketing will:


In terms of sales support or assistance to purchase: From the break of procesuss sale, expose the consumer to the information necessary to prepare the consumer to buy and overcome the reluctance of consumers.

At the resale assistance: To deepen knowledge "customer-product", to create an animation around the product, create a world around the brand, maintain the relationship "organization-customer."


B) Prospecting


The three main objectives in the exploration will be to identify the suspect, qualify the prospect and lead the meeting.
The suspect may be a business, an individual, a household may be affected by the company's offer.
Qualifier is awarded to a prospect code interest or deals offered by the company.


C) Retention


Direct Marketing will help to meet new consumer expectations, building a strong and lasting relationship with the client, to make the investment profitable customer acquisition, to occupy the ground to counter competition and sizing costly efforts conquest.


D) Sale


Direct Marketing will help to provide the potential buyer more options, to reconnect with the consumer, to sell without intermediaries, reducing seasonality ...


V - Benefits of Direct Marketing


Finesse: It is possible to segment very finely sighting target and send each segment personalized messages focused on the specific needs of each group of prospects.

Speed: The time of preparation, execution and recording of the results are much faster than through a media advertising.

Yield: Control efficiency easy.

Efficiency: Reduces costs.

Discretion: More difficult to identify as advertising media from competitors.

10 ideas for topics to post on your Facebook page

Create a Facebook page for his company, it is now become the norm and many companies have taken the plunge. Once the account is created and the communication is completed, the community develops gradually. How to maintain? By speaking of course! That's the whole point of conversational marketing that support social networks. Talking, ok ... but what? For some, finding topics of conversation on Facebook is as complicated as engaging in conversation at a cocktail party where you do not know anyone task ... scary!

Your guardian angels marketers have done so for you a little checklist of ideas to post topics, where the art of "chit-chatting" on your Facebook page.


Your news: lounge, launch, awards received, new functionality, etc.. Tell what happens to you right now! Do not forget to add pictures, it is often very appreciated!

One of your products you can present in detail one of your products or one of your offers course pointing to your website.

Your customers: it is always good to honor a client as a witness, or even reference case study. To do this, do not forget to ask for prior approval to your customer!

On the relevant content: fully consistent with the attorney we talked, sharing an article, a video or a presentation with a comment adding value arouse reactions.

One question: what better way to encourage your community to respond to that question? Habits, preferences, opinions or sharing experience ... the possibilities are vast to ask your fans about themselves Remember however moderate the debate!

From a survey: it differs from the question that is often more personal. The survey includes responses pre-established. Take the opportunity to make the day before, it is convenient and effective!

From personal info (but not too): holiday tastes, information sharing, business life, etc.. your community will appreciate to know a little more about yourself and / or your team. Do not forget to show that there are people who work in your business!

The content of another page Facebook: just have to click on "Share" (share) on the contents of a Facebook page that you follow. This attitude is seen as positive because it is in a process of exchange, very popular on social networks.

Your blog: yes, if you have an active blog, it is essential to relay your articles on your Facebook page!

Your Vacancies: from your community, there are certainly competitors, customers or suppliers. In short, people who belong to your industry and are likely to have the profile you are looking for your vacancies. So do not deprive yourself of communicating your vacancies, it shows that your business is more dynamic!

You found this article interesting? Relaying it on your social networks, including Facebook page ;) And for advice, questions or need assistance in marketing, do not hesitate to contact the team of My Marketing Manager.

Commissions Stream Review : Build An Email List

Creating Email Lists for Marketing Campaigns

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.



Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

I invite you to read my Commissions Stream Review it's a very detailed and in-depth review and don't hesitate to ask any question am here to help

                                                                                                                                                                                                                                                                                                       

Commissions Stream Review

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Commissions Stream Review : Affiliate Tracking Software

Who Can Benefit from Affiliate Tracking Software

When it comes to affiliate programs and affiliate tracking software, a large amount of focus is placed on business owners. This is because business owners are the ones who decide to start an affiliate program and use an affiliate tracking service.  While business owners may be able to benefit the most from affiliate programs and affiliate tracking software, they are not the only ones who can.  In fact, affiliate programs and tracking software not only benefit business owners, but affiliates as well.

An affiliate is a term that is used to describe webmasters, web publishers, and website owners.  When they enter into an affiliate program, they are often referred to as an affiliate. The job of an affiliate, when it comes to affiliate programs, is to help increase the revenue of one of their partner sites.  This is done by placing advertisements, such as banners or links, on their website. Each time those advertisements are used to generate a sale; the affiliate will be compensated for their work. This compensation is often a percentage of each earned sale.

An affiliate will benefit from participating in an affiliate program because they have the ability to earn money. In fact, that is how many webmasters, web publishers, and website owners make most of their money, by participating in an affiliate program.  Unfortunately, an affiliate program cannot successfully operate without affiliate tracking software, so, in a way, this means that affiliates will also benefit from the use of this important software.  Without affiliate tracking software, it would be difficult or impossible for each business owner to know where their sales came from.  Without known this proper information, affiliates would not be compensated for their work.

As previously mentioned, a business owner, otherwise known as a merchant, can also benefit from the development of an affiliate program and affiliate tracking software.  Perhaps, the greatest benefit comes from the development of an affiliate program.  Affiliate programs are designed to help increase business sales.  By partnering with a website owner, webmaster, or web publisher that has an online website, that is in one way or another related to yours, you may notice a steady increase in your online website’s traffic. If your website sells merchandise or services, you may also notice an increase in your sales.  

Affiliate tracking software is important for business owners because it allows them to

successfully operate an affiliate program.  With affiliate programs, you need to be able to know when one of your affiliates helped to generate a sale.  It is also important to know which affiliate that was and how much the sale was worth. This information is important because it will make sure that you properly compensate all of your affiliates. Without an affiliate tracking software program you would be unable to do this.  If you tried without software, it is possible that you would reward the wrong affiliate or not even reward one at all. This is the quickest way to spend your affiliate program downhill; therefore, affiliate tracking is extremely important, if not necessary.

As you can easily see, affiliate programs and affiliate tracking software do not just benefit one type of individual; they benefit a number of them. Whether you are a business owner, looking to increase your sales, or a website owner, webmaster, or web publisher, looking to make extra money, you can thank affiliate tracking software for giving you the opportunity to do so.

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